DOWNTOWN SACRAMENTO · 12TH STREET

Esperanza is your new home.
We saved you a rack.

Innovative Strength & Conditioning has been coaching Sacramento for 16 years, and 12th Street has been home since 2022. Real coaching, a community that actually notices you, people to grab coffee with after Saturday's workout. Come see what that feels like for 21 days, $59, no pressure to stay.

Start your 21 days — $59 See full membership

THE COMMUTE

One block on 12th Street.

<2Minutes, door to door

Esperanza

424 12th St

ISC

315 12th St

LESS THINKING, MORE DOING

You already did the hard part today.

Most of our members show up with nothing left to plan. That's the point. We build the workout, coach you through it, and you just have to move.

No whiteboard to decode. No wandering the floor deciding what to do next. A coach tells you what's happening and why, adjusts your form in real time, and you go home having actually worked, not having planned a workout.

ISC members after Hyrox training, worked and accomplished

HOW WE COACH

Former athletes. First-timers. Same floor.

One session, built once, scaled to the room. Nobody gets a separate beginner class off to the side.

Some of our best members are former athletes chasing the intensity they miss. Others have never touched a barbell but showed up anyway, right mindset, zero experience. Your coach adjusts the weight, the range, the pace, not the plan. On the same floor, at the same time, you'll see a first pushup and a 300-pound deadlift. Both are the workout, done right.

Team ISC after Saturday practice, mixed group of members

YOUR NEW CIRCLE

The friends you haven't met yet.

Small, coached gyms build something bigger than fitness. You'll see the same faces every week, and eventually those faces turn into plans.

Coffee after Saturday's class Friday night bowling Sunday bike rides Paddleboarding Concerts in the park

And on the days you don't show, someone usually notices, and checks in. That's not something we can put in a floorplan brochure. It's just what happens when a gym stays small on purpose.

ISC team celebrating with a trophy off the gym floor

TEAM ISC

This is who you'll be training with.

Team ISC

After Training

Team ISC

Team ISC, Strong

BEYOND THE DAILY SESSION

Something to train toward.

Coached sessions are the foundation. These are the reasons your training has a target on the calendar.

Race Prep

Hyrox Training

Hyrox season is always coming. We build your aerobic base, your strength foundation, and the conditioning to get you race-ready.

Race Prep

Deka Training

Ten stations, no hiding. We help you build the base, fix the weak points, and show up ready to compete.

Every July

The ISC Combine

Think NFL Combine, but this one's yours. Speed, strength, and conditioning tested across a series of events, once a year.

Quarterly

The Roster Challenge

Our internal competition runs four times a year. Members push each other, compete, and celebrate together at the end.

ISC member training with weighted vest, race prep

WHAT'S ACTUALLY IN IT

Full facility. Real coaching. No add-ons.

No 6am-only restrictions, no "premium tier" upsell. Membership means the whole gym, coached.

Coached, start to finish

Show up and the workout's already built. A coach walks you through it and fixes your form along the way.

Cold plunge & sauna, included

The recovery room is part of membership, not something you book and pay for separately.

16 years of coaching

We've coached Sacramento for 16 years and have called 12th Street home since 2022. We're not going anywhere.

A gym that knows your name

Small and coached, not a keyfob in a national chain's database. Your coach knows what you're working on.

People who notice you

The same faces, week after week. Skip a morning and don't be surprised if someone texts to check in.

Life outside the gym, too

Coffee runs, bowling nights, bike rides. The workout is just where most of it starts.

SEE IT FOR YOURSELF

The recovery room, not a stock photo.

Cold plunge, infrared sauna, and compression boots. Included in every membership, not an upcharge.

Cold Plunge

Compression Boots

TWO WAYS IN

No pressure, just come try it.

No discount codes, no rotating promos. A real 21-day window to see if you belong here, then a membership priced for what it actually gives you.

START HERE

$59 / 21 days

The experience, in full. No auto-renewal, no pressure.

Full coached access for 21 straight days
Every class, every coach, no restrictions
Recovery room included
Meant to be felt, not read about

Start your 21 days

WHEN YOU STAY

$225 / month

Unlimited coached membership. About $7.50 a day, or roughly $17 a class at three classes a week.

Boutique studio drop-ins run $30–$40 a class elsewhere
Private personal training runs $85–$120 a session elsewhere
Here, one flat rate, unlimited coached access
Cold plunge, sauna, and compression boots included

Become a member

WHO'S COACHING

Coaches who know your name.

Three coaches, one philosophy. You'll know all of their names by week two, and they'll know yours.

TORAINO
SINGLETON

Founder & Head Coach

16+ years coaching in Sacramento. Programming built around how you actually move, recover, and progress.

Former NFL athlete
FST Level 4 Certified
FRC Certified
SFG II Certified

DOM

Strength Coach

Want to see him in action before you meet him? Follow along on Instagram.

@innovativestrength →

TRACEY

Conditioning Coach

Want to see her in action before you meet her? Follow along on Instagram.

@innovativestrength →

LEVEL UP YOUR RECOVERY

Fascia stretch sessions with Toraino.

One-on-one, hands-on stretch work with Toraino himself. Available to members as an add-on, booked separately from membership.

Fascia Stretch Room

21-DAY PASS · $59

Esperanza opens this fall.
Come whenever you're ready.

One flat rate, full access, real coaching, no auto-renewal into anything. If you decide to stay after, we'll be right here.

Esperanza is your new home.We saved you a rack.